Developing Business, Protecting IP and Negotiating Deals in the USA

Wednesday, 15 February 2006
9.00 - 11.30 am
NSW Dept of State & Regional Development, Level 44, Grosvenor Place,
225 George St, Sydney

Learn how to identify, motivate and negotiate with USA partners and distributors from business, legal and intellectual property (IP) perspectives

Concluding deals in the USA requires a different approach from that commonly used in Australia. The negotiation process can be long and complex and an unprepared exporter is vulnerable at every turn. Get some insiders' tips on how to do deals in the USA at this Austrade and NSW Department of State and Regional Development seminar.

What you'll learn

Chris Knepler, Austrade's USA Technology Team Leader, and Jarmal Richard, principal of jdrlegal, a Melbourne-based international legal firm, will cover the following topics at this seminar:

- Protecting your intellectual property (IP) in the USA
- Commercialising technology in the USA
- Market entry strategies - what works well and what doesn't work
- Finding partners and distributors
- Negotiating and closing the deal with your partner or distributor
- Working with partners such as systems integrators and VARs
- Local success story - learn from your peers on how they achieved success

Optional Workshop - Structuring licensing or partnering deals in the USA

This workshop, immediately following the seminar, will provide a limited number of participants with some practical advice on structuring a licensing or partnering deal in the USA. Chris and Jarmal will provide templates and sample agreements to participants and facilitate a discussion on common mistakes and corrective actions in deal negotiation in the USA. Participants are invited to submit questions for discussion at the workshop when they register. Register early as places are limited.

Individual consultations

Chris and Jarmal will be available for individual consultations with exporters requiring US marketing or IP advice. Request an individual consultation by emailing some background on your company and US marketing efforts to date to Austrade at exportIT@austrade.gov.au.

Who should participate?

This is a free seminar but participation is limited to Australian exporters or potential exporters interested in exporting IP-based solutions and services to the USA, including technology, biotechnology, advanced manufacturing, software etc.

The seminar program and other information can be viewed at the Austrade website.

Register now to secure your seat at this event!